Define Your Customer
Use the AI wizard to translate your ideal customer into a precise, reusable profile.
Everything in Aidealy is anchored to your ICP — your Ideal Customer Profile. A good ICP makes every lead list, every enrichment, and every score more useful. This category teaches you what an ICP is and how to build one with the wizard, then how to manage the ICPs you've already created.
In this section
- What is an ICP? — A plain-language explanation of what goes into an ICP and why it matters.
- Build an ICP with the wizard — A conversational wizard walks you step-by-step through industry, geography, size and signals.
- Browse and manage your ICPs — Search, duplicate, export or restore archived ICPs from the ICP archive.
- ICP best practices — What makes an ICP that actually finds great leads — and the mistakes to avoid.
You can have more than one ICP
Most teams end up with several ICPs — one per product line, market segment, or sales motion. Build them as you need them; each one drives its own Lead Lists and scoring, so they don't interfere with each other.
In this section
What is an ICP?
An ICP describes the companies and contacts you want to win — geography, industry, size, signals.
Build an ICP with the AI chat
The fastest path: have a short conversation with the AI assistant — it already knows your branch profile and proposes a complete ICP you can refine.
Build an ICP with the wizard
A conversational wizard walks you step-by-step through industry, geography, size and signals.
Browse and manage your ICPs
Search, duplicate, export or restore archived ICPs from the ICP archive.
ICP best practices
What makes an ICP that actually finds great leads — and the mistakes to avoid.